Work

Nam Thành is a leading company in cash-flow real estate investment and construction. As a major partner to the State and the Ministry of National Defense, the company is involved in mega-projects such as the Long Thành International Airport and Thổ Chu Island. I had the honor of designing their logo, brand identity system, website, and all related collateral.

We take pride in a project rooted entirely in authentic Vietnamese inspiration, drawing from the Đông Sơn bronze drum culture.
And behind the scene...

Unibakery is a donut restaurant based in Thailand. The "Uni" in its name stands for "Unicorn," making a cute unicorn mascot paired with a vibrant, highly applicable pattern system the perfect fit for the brand.

The project was proudly approved and featured on Packaging of the World.

A Saigon-style stir-fried corn brand rooted in simplicity and street culture. With a focus on familiar flavors, quick comfort, and no-frills presentation, the brand embraces a humble, everyday spirit—bringing people back to the warmth of a simple, satisfying bite.

Âu Brewing is a craft beer brand inspired by Da Nang’s harbor shelter, its birthplace. The Vietnamese boat—distinctively painted with eyes, a unique cultural feature—serves as a visual cue that recalls the brand’s origin.

MAI is a major rice production enterprise. The name "MAI" carries a dual meaning: the vibrant yellow apricot blossom and "ngày mai"—representing the future. Consequently, the art direction embraces a fusion of modern technology (MAI's core strength) and a colorful, vibrant market presence.

The redesign project of lottery tickets, inspired by traditional Dong Ho paintings but reimagined with a modern twist, aims to encourage young people to purchase more lottery tickets to support the state fund. The illustrations center around three main themes: helping the poor, motivating youth to build wealth, and incorporating humorous content for viral appeal.

A typeface design project inspired by Vietnam’s iconic Đông Hồ folk paintings.

This is the packaging and label design project for Akindy's Brightening Superfood Body Mask product.

A packaging concept design project for SheaCare exploring three distinct concepts, ranging from cohesive minimalism to a vibrant, diverse color palette.

This project focused on developing the art direction and key visual for the launch campaign of Twins Skin’s new product line. Targeting mature office workers, the visual approach drew inspiration from nostalgic vintage-style illustrations to evoke childhood memories while creating a sense of familiarity, warmth, and friendliness for the audience.

A key visual project created for the launch of Twins Skin’s new skincare product. The concept was inspired by the keratin layer on human skin — which can either become damaged or healthy depending on skincare conditions.

A personal project where I spontaneously illustrate and animate random ideas from my imagination.

An Gia is a leading provider of agricultural solutions, specializing in rice production, with major clients including the Ministry of National Defense and government agencies. I had the honor of collaborating with them to design their logo, comprehensive visual identity system, and corporate website.

The project is a brand identity for a sandwich shop, featuring a standout key visual built around green and yellow patterns inspired by familiar ceramic tiles.

The METT is a premium, prime office building situated right at the foot of Ba Son Bridge, one of Saigon's most upscale districts. This project showcases a comprehensive rebranding of their logo and corporate visual identity.

This is an official submission for the Can Tho City Logo Design Competition, rich in conceptual depth and crafted directly from the geographical silhouette of the city's map.

Teloxome is a cosmetic brand that emphasizes scientific research in its products. Thus, the letter "X" in the logo is inspired by a chromosome and has been developed into the brand's key visual.

Mister International is a prestigious global male pageant, and this year’s edition is officially hosted in Vietnam.

This is a logo design project for a coffee shop. Since a church occupies the second floor of the building, the brand identity incorporates Christian-inspired elements and a solemn cathedral vibe to highlight this unique spatial connection.

This is a personal project where I illustrated and animated my Pokémon Sun journey through a self-imposed Nuzlocke challenge, reimagined with my own storytelling and visual style.

Rắn Rỏi is a clever wordplay combining "rắn rỏi" (robust) and "con rắn" (snake). The brand logo features a sharp, square combination of two R's, forming both a snake silhouette and a bold, solid square shape.

Adam Onsen & Spa's logo draws inspiration from the bat—a symbol of "Fortune" (Phúc) in Asian culture. Moving away from an outdated and unstandardized legacy logo, the brand required a redesign to establish a modernized, standardized identity that seamlessly blends traditional spirit with contemporary innovation.

Kiwiki is a premium boutique resort nestled in a pine forest in Bao Loc, featuring an expansive private tea garden. The scope of work included a complete logo redesign, the development of a comprehensive brand identity, and the packaging design for their signature gift tea pouches.