Âu
Brewing
Brand Identity, Illustration, Key Visual, Packaging
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Âu Brewing is a craft beer brand inspired by Da Nang’s harbor shelter, its birthplace. The Vietnamese boat—distinctively painted with eyes, a unique cultural feature—serves as a visual cue that recalls the brand’s origin.
Client
Âu Brewing
Industry
Food & Beverage
Service
Brand Applications, Concept Design, Illustration, Label Design, Logo / Brand Guidelines, Logo Design, Packaging Design, Visual Identity System, Art Direction
Date
2023
Location
Da Nang, Vietnam
Website
Because beer cans are the product that reaches the most consumers, the key visual is taken from the logo to maximize brand recognition.
The beer boxes is supplemented with an image of a fisherman to clarify the brand concept.
All products are applied with patterns, key visuals, and brand graphics.
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