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About

Xin chào / Hello / 你好 / 안녕하세요 / こんにちは / Bonjour / Hola / Olá
ART DIRECTOR
when
it counts
I am
​PHU LY
a
CREATIVE
​at heart
DESIGNER
when needed
LEADER
when
it matters

​my SERVICES include

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What people say

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He brings a rare balance of artistic vision and practical thinking—his work not only looks great but truly performs.
- Ms. Tăng Trân -
Deputy Director of Nam Thanh
Beyond his creative skills, he brings a positive energy that makes collaboration feel inspiring, smooth, and enjoyable.
- Mr. Young Kim -
​CEO of QO Design
A young designer with strong creative thinking, plenty of ideas, and very reasonable pricing. I highly appreciate the quality of his designs.
- Mrs. Diễm Phương -​
PhD in Cosmetic Science

University of

greenwich

  • FIRST CLASS HONOURS - Bachelor of Arts.
     

  • FIRST PRIZE of qualifying round of ColorUp Greenwich (2022).
     

  • BEST STUDENT of the subject (Spring 2021).
     

  • TOP 3 of the HONOR STUDENTS (Fall 2020).

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80+

Domestic & International

​PROJECTS

50+

CLIENTS

across

various scales

8,000+

TOTAL FOLLOWERS

across

all social media platforms

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Notable

Projects / clients

  • CLIENT - NAM THÀNH: Design Brand Identity for them, a leading construction company involved in the Long Thành International Airport project, Trống Đồng Stadium project, ...
     

  • PROJECT - BẮP XÀO: Featured on Packaging of the World - a globally recognized platform that curates and showcases only outstanding packaging designs from around the world. Being featured here is a mark of high-quality and well-recognized design.

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Achievement

Proud of every milestone along the way.
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I’m known for

high level of expertise & professionalism, along with a versatile aesthetic that bridges

INTERNATIONAL (global, contemporary) aesthetic

and VIETNAMESE (asian cultural) influences.

I lead with

ART — helping brands express a distinct identity and unique voice

then ground it in PRACTICALITY, ensuring the work remains effective and drives sales.

​Brand Identity

01

Creating distinctive logo, visual systems that define how a brand looks, feels, and communicates.

  • Logo Design

  • Visual Identity System

  • Key Visual

  • Brand Applications

  • Logo / Brand Guidelines

Packaging

02

Designing thoughtful packaging solutions that enhance product appeal and strengthen brand presence.

  • Packaging Design

  • Label Design

  • Packaging Illustration

  • Printing Consultation

Editorial

03

Designing clear and engaging publications that organize information and elevate visual storytelling.

  • Company Profile

  • Magazine / Brochure

  • Marketing Collateral

  • Presentation

  • Book Design

Creative

04

Developing impactful key visual / animation / mascot / illstration that bring ideas to life across diverse media.

  • Animation

  • Illustration

  • Mascot Design

  • Campaign Key Visual

Website

05

Creating visually striking websites with clean layouts and refined aesthetics.

  • Website Design

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