The METT
building
Brand Identity, Editorial, Key Visual
The METT is a premium, prime office building situated right at the foot of Ba Son Bridge, one of Saigon's most upscale districts. This project showcases a comprehensive rebranding of their logo and corporate visual identity.
Client
(Under QO Design)
The METT
Industry
Real Estate
Service
Consultation, Brand Applications, Company Profile, Key Visual Design, Logo / Brand Guidelines, Logo Design, Marketing Collateral, Magazine / Brochure, Visual Identity System, Art Direction
Date
2024
Location
Ho Chi Minh City, Ho Chi Minh, Vietnam
Website
The logo is based on the overall silhouette of the building, which inspires a key visual featuring a brown line segmented into three distinct sections.
Logo and visual identity application on corporate stationery.
A few excerpt pages from the building's profile brochure.
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Brand Identity, Editorial, Key Visual
