Canis
Catus
Brand Identity, Key Visual, Mascot
We take pride in a project rooted entirely in authentic Vietnamese inspiration, drawing from the Đông Sơn bronze drum culture.
And behind the scene...
Client
Canis Catus
Industry
Retail
Service
Brand Applications, Key Visual Design, Visual Identity System, Logo Design, Art Direction
Date
2022
Location
Ho Chi Minh City, Ho Chi Minh, Vietnam
First, the key visual of Canis Catus features two mascot characters—a dog and a cat—directly inspired by the engraved motifs found on artifacts from the Đông Sơn culture of ancient Vietnam.
Building on the cultural inspiration of the Đông Sơn bronze drums, we further explored and developed it into a distinctive visual identity system that carries a traditional, authentically Vietnamese essence.
We partner with the brand to design seasonal materials for occasions such as Lunar New Year and other festive celebrations.
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