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Labab
Brand Identity, Mascot
Labab is a Korean restaurant specializing in dishes like kimbap and noodles. Choosing a dog as the mascot injects a sense of energy, youthfulness, and joy into the brand.
Client
(Under QO Design)
Labab
Industry
Food & Beverage
Service
Mascot Design, Visual Identity System, Illustration, Logo Design, Concept Design
Date
2025
Location
Korea
Website
Let’s start by taking a look at the rough mascot sketches developed along the way.
This yellow pup is the mascot of the brand.
The mascot brought to life across various brand applications.
Other Projects
Brand Identity, Mascot
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