Vé Số Campaign
Key Visual, Illustration
The redesign project of lottery tickets, inspired by traditional Dong Ho paintings but reimagined with a modern twist, aims to encourage young people to purchase more lottery tickets to support the state fund. The illustrations center around three main themes: helping the poor, motivating youth to build wealth, and incorporating humorous content for viral appeal.
Client
Personal Project
Industry
Retail
Service
Concept Design, Illustration, Key Visual Design, Marketing Collateral, Visual Identity System, Art Direction
Date
2022
Location
Ho Chi Minh City, Ho Chi Minh, Vietnam
Website
The campaign aims to revamp the traditional image of lottery tickets with a modern, youthful, and edgy look to boost sales among young adults.
Let's take a look at some of the illustrations on the lottery tickets.
Spin-off products designed to promote the campaign
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Key Visual, Illustration
